Ju Ju Be diaper bags are the fasting growing trend in diaper bags today. Their wide array of prints are fabulous, but their ingenious functionality is what truly sets them apart from other diaper bag designers. Their new BFF(Best Friend Forever) diaper bag is one you will hear about most from friends, talk shows, and publications. This diaper bag is incredible as it can be a back pack, a messenger, and a tote all in one. With the removable straps, you can transform this bag into the style of your choice. The BeAll is another fantastic and growing diaper bag design as it too has added functionality to it. Both styles of Ju Ju Be diaper bags have all the pockets and separators you need to assist in organizing all of the items you need to take plus room for more such as clothing or food. And last but not least, each bag has those special areas where Mom can store her own items so she can get to them quickly without having to dig while waiting in line or in a time constraint. So take a look at the BFF and BeAll designs and you will see for yourself why Ju Ju Be diaper bags are the biggest trend going these days.